NOUVEAU LOOK POUR LES POMELOS JACKSON : UNE IDENTITÉ VISUELLE À LA HAUTEUR D’UN FRUIT D’EXCEPTION

NOUVEAUTÉ LOOK POUR UN GOUT D’EXCEPTION !

Cette année, GEORGES HELFER a choisi de faire évoluer l’identité visuelle de ses Pomelos Jackson afin de leur offrir un packaging à la hauteur de leurs qualités.

Parce qu’ils sont uniques, ils méritaient une direction artistique qui reflète pleinement leur caractère exceptionnel : doux, sucrés et juteux.

📸 


🎨 Une identité visuelle moderne et dynamique

Le nouveau packaging des Pomelos Jackson a été imaginé pour valoriser le fruit tout en affirmant son identité.

Avec son design vibrant, contemporain et facilement identifiable, il traduit toute la fraîcheur et la qualité des pomelos qu’il renferme.

Cette nouvelle présentation s’inscrit dans notre volonté de toujours mieux mettre en valeur nos produits et d’offrir à nos partenaires des références attractives et différenciantes.


🍊 Un fruit qui tient toutes ses promesses

Les Pomelos Jackson se distinguent par leurs qualités gustatives qui font leur réputation :

  • 🍊 une chair douce,
  • 🍊 une saveur naturellement sucrée,
  • 🍊 une grande jutosité,
  • 🍊 une qualité constante.

Des caractéristiques qui en font un agrume apprécié aussi bien par les professionnels que par les consommateurs.

📸

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GEORGES HELFER SUPPORTS CAMILA BONI ON HER NUFFIELD BRASIL INTERNATIONAL JOURNEY

🌍SUPPORTING THE NEXT GENERATION OF AGRICULTURAL LEADERS

At GEORGES HELFER, we believe that the future of agriculture is built through international collaboration, innovation and the sharing of knowledge.

We are therefore proud to support Camila Boni during her Nuffield Brasil journey, a unique international program designed to explore best agricultural practices worldwide.

Coming from the second generation of a Brazilian lychee farming family, Camila is researching new benchmarks in logistics, processing and market access to strengthen Brazil’s exotic fruit supply chain.

Throughout this journey, she has visited Japan, Mexico, the Czech Republic, the Philippines, Ireland, Poland, Denmark, the United States and Argentina, meeting farmers, researchers and industry experts.

By supporting this initiative, GEORGES HELFER reinforces its commitment to innovation, sustainability and the development of future agricultural leaders.

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LANCEMENT DE LA SAISON DES KIWIS ZESPRI : ANIMATION VELOSMOOTHIE EN TOURNEE SUR LES MARCHES DE GROS

🥝🚴‍♂️ Les kiwis Zespri en tournée sur les marchés de gros avec les animations VéloSmoothie

Dans le cadre du lancement de la saison des kiwis Zespri, les équipes GEORGES HELFER sont actuellement en tournée sur plusieurs marchés de gros à travers la France avec leurs animations VéloSmoothie.

Cette opération conviviale et dynamique permet de mettre à l’honneur les kiwis Zespri tout en proposant aux visiteurs une expérience originale : préparer leur propre smoothie en pédalant sur un vélo spécialement conçu pour l’occasion.

📸

   


🤝 Une collaboration de confiance avec Zespri

Nous remercions chaleureusement Zespri International, notre partenaire historique, pour sa confiance renouvelée dans le cadre de cette campagne.

Un grand merci également à nos partenaires grossistes pour leur accueil et leur implication dans la réussite de ces animations.


📍 Une tournée au cœur des marchés de gros

La semaine dernière, les équipes étaient présentes au Marché International de Rungis auprès de Bratigny et Maillard Rouelle.

Cette semaine, la tournée se poursuit avec de nouvelles étapes :

  • 📍 MIN de Lyon
  • 📍 MIN de Lille

Chaque rencontre est l’occasion d’échanger avec les professionnels de la filière et de partager un moment convivial autour des kiwis Zespri.

 


👏

Merci à tous les participants

Nous félicitons les équipes Helfer mobilisées sur cette opération et remercions l’ensemble des participants pour leur énergie, leur enthousiasme et leur bonne humeur.

🎥 Retour en images sur les premières étapes de cette tournée, et rendez-vous très bientôt pour découvrir les prochaines animations !

 

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A STRATEGIC PARTNERSHIP IN PORTUGAL : THE BIRTH OF THE AVONITA BRAND IN 2021

In a context of strong momentum in the avocado sector in Portugal—recently visited and analysed by CIRAD in issue 303 of FruiTrop (see the article)—our company GEORGES HELFER, Founder and major shareholder of the Portuguese producer ATLANTREES, based in Alentejo, reaffirms its commitment. Through this position, we also reaffirm our role as a producer, operating as close to the field as possible.This partnership is fully in line with the current evolution of the sector: faced with increasing constraints
in the Algarve (water pressure, land fragmentation), new areas such as Alentejo are emerging as territories of the future, offering more abundant water resources and favourable conditions for innovative and sustainable agricultural models.

Atlantrees: regenerative agriculture at the heart of the project
A key player in this new generation of producers, ATLANTREES develops avocado orchards based on the principles of regenerative agriculture. This approach aims to restore soils, optimize water use, and enhance biodiversity, while ensuring high-quality production. Through advanced technological investments and rigorous resource management, Atlantrees embodies the shift toward more sustainable and resilient production. Their production methods further reinforce this commitment, notably through the absence of chemical spraying for pest and weed control, and the implementation of dedicated cover crops to enhance soil health and promote biodiversity. This approach is already recognised through certifications such as GLOBALG.A.P., GRASP, and SPRING, aligned with the expectations of European markets.

 

Avonita: A Brand Born from the Field
From this collaboration comes Avonita, a brand that reflects both Portuguese origin, fruit quality, and the environmental commitments upheld by both partners. Avonita aims to promote a distinctive offering on the European market, combining geographical proximity, traceability, and responsible farming practices.

A Shared Ambition
With ATLANTREES, GEORGES HELFER reaffirms its ambition: to actively contribute to structuring a high-performing, sustainable, and competitive European avocado sector, capable of meeting environmental challenges and consumer expectations, while aiming for premium quality.

About
GEORGES HELFER develops long-term partnerships with committed producers to offer high-quality fruit sourced from responsible agricultural practices.

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8.05.2026 – Georges Helfer : une candidature inspirante au Prix EY de l’Entrepreneur de l’Année

La candidature d’Olivier Fakhri au Prix EY de l’Entrepreneur de l’Année représente une belle reconnaissance du travail accompli par l’ensemble de nos équipes Georges Helfer et de notre ambition de faire évoluer durablement la filière des fruits frais.

Célia Clement, Sébastien Vouaux et Julien Perez de l’équipe EY ont eu le plaisir d’échanger avec Olivier FAKHRI notre Directeur général, et Georges HELFER, fondateur de l’entreprise, dans le cadre de cette candidature au Prix EY de l’Entrepreneur de l’Année.

Cette rencontre a été l’occasion de revenir sur une aventure entrepreneuriale construite autour d’une transmission réussie, d’une vision à long terme et d’un engagement fort au service de la filière des fruits frais. Au fil des échanges, nous avons partagé notre volonté de conjuguer exigence produit, transformation de l’entreprise et relations durables de confiance avec nos partenaires producteurs et distributeurs.

Depuis son arrivée dans le groupe en 2009, Olivier FAKHRI accompagne le développement et la modernisation de l’entreprise. Devenu directeur général en 2018, il pilote une dynamique de croissance qui a permis au groupe de quasiment tripler de taille pour atteindre aujourd’hui 150 millions d’euros de chiffre d’affaires.

Fort de plus d’un demi-siècle d’histoire, le groupe Georges Helfer est aujourd’hui reconnu comme un acteur de référence du marché des fruits frais. Pionniers dans l’importation d’avocats, de kiwis et d’agrumes en France, nous avons développé une expertise complète dans l’importation, le mûrissage et la commercialisation de fruits frais de contre-saison.

Notre présence stratégique à Rungis et à Plan d’Orgon, complétée par nos développements au Portugal et au Maroc, nous permet d’accompagner durablement nos partenaires et de répondre aux évolutions du marché avec agilité et exigence.

Au-delà de notre développement économique, nous poursuivons également une démarche RSE structurée autour de plusieurs engagements concrets : promouvoir l’égalité professionnelle, lutter contre le gaspillage alimentaire et soutenir des initiatives sociétales aussi bien en France qu’au plus près des producteurs.

Cette candidature illustre pleinement notre vision de l’entreprise : bâtir un modèle résilient et responsable, capable de concilier performance, innovation et impact positif.

🍀 Un grand merci à toutes les équipes du groupe Georges Helfer, à nos partenaires et à celles et ceux qui nous accompagnent dans cette aventure.

Rendez-vous le 8 septembre pour découvrir les lauréats de la région Île-de-France.

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16.02.2026 – GEORGES HELFER ON RTL AT THE INTERNATIONAL AGRICULTURE SHOW IN PARIS

On the occasion of the Salon international de l’agriculture, the RTL studio was broadcasting live from February 21 to March 1 at the stand

“Les fruits et légumes frais, c’est jamais trop”, an initiative led by Interfel.

Throughout the event, live reports, special programs, and on-site entertainment created a dynamic space for discussion between media hosts and professionals from the fruit and vegetable sector.

We are proud to announce that Olivier Fakhri, CEO of Georges Helfer, spoke live on RTL.

As an importer, his message was clear:

“Importer, never too open” — a strong commitment to openness, quality, and the complementarity of origins in order to best serve consumers.

🎧 Listen to the broadcast here:

https://www.interfel.com/actualites/evenement/sia-rtl-interfel/

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26.11.2025 – GEORGES HELFER STRENGTHENS ITS PRESENCE IN MOROCCO AND LAUNCHES HELMA, ITS PREMIUM AVOCADO BRAND

Georges Helfer strengthens its presence in Morocco and launches Helma

Georges Helfer is proud to announce its strengthened presence in Morocco, a strategic step aimed at getting closer to its partner growers and ensuring optimal quality throughout the entire supply chain. This new establishment enables the company to consolidate its supply chains, maintain rigorous product monitoring, and meet customer expectations with greater proximity and efficiency.

Thanks to this on-the-ground presence, Georges Helfer is now launching Helma, a new premium avocado brand, directly sourced from the meticulous work of its Moroccan producers. Helma embodies the company’s commitment to combining proximity, quality, and full supply chain control in order to deliver fresh, high-quality products.

Helma avocados stand out for:

  • Rigorous selection to retain only the best fruits,

  • Exceptional freshness, directly from grower to consumer,

  • Premium quality ensured through continuous monitoring and strict control standards.

This new brand reflects Georges Helfer’s philosophy: guaranteeing healthy, flavorful products while respecting and supporting local producers. By being directly present in Morocco, the company can not only optimize its sourcing but also strengthen partnerships and develop responsible practices across all its supply chains.

Helma represents a key milestone in Georges Helfer’s international development strategy and marks the beginning of a new chapter for the company and its teams. This initiative demonstrates the company’s commitment to delivering excellence to its customers while supporting the sustainable development of local agricultural sectors.

For more information about Helma and Georges Helfer’s presence in Morocco, please contact Karim Bensalah at +212 775-770698 or karim.bensalah@helfermaroc.com.

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20.11.2025 – GEORGES HELFER STRENGTHENS PARTNERSHIPS WITH A FIELD MISSION IN SOUTH AFRICA

A few days ago, our teams travelled to South Africa, a historic and strategic origin for Georges Helfer for more than 60 years. Being regularly present in the field is key to our DNA: it allows us to strengthen our partnerships, anticipate upcoming seasons, and maintain a high level of quality across all our supply chains.

During this mission, our teams met with our long-standing South African partners. These visits are essential to discuss upcoming campaigns, share insights, and continue building the long-term trust that shapes our collaboration.

We visited several orchards and packing stations, allowing us to review our main product categories:

  • citrus,

  • grapes,

  • lychees,

  • avocados,

  • kiwis,

  • sweet potatoes.

This on-site work provides a clear vision of future volumes, varietal developments, expected quality, and the climatic or logistical challenges to anticipate.

South Africa remains a strategic cornerstone for Georges Helfer, thanks to the diversity of its production and the strength of its partnerships.

We are grateful to all our partners for their warm welcome, availability, and continued trust.

Always a pleasure to return to this emblematic origin.

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A new milestone for Georges Helfer!
Our company has just been awarded the Sustainable Market Label – Confirmed Level, issued by AFNOR Certification and SEMMARIS.
This recognition highlights our ongoing commitment to CSR, sustainability, and environmental responsibility.

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20.10.2025 – GEORGES HELFER, PROUD PARTNER OF FOOTBALL CLUB FÉMININ MONTEUX

Durante varios años, Georges Helfer ha sido orgullosamente socio del primer equipo del Football Club Féminin Monteux, un compromiso que refleja nuestros valores de espíritu de equipo, pasión y perseverancia. Estamos orgullosos de apoyar el fútbol femenino y contribuir a su desarrollo en nuestra región.

El pasado domingo, el primer equipo, dirigido por Xavier Xuereb, se clasificó para la 5ª ronda de la Copa de Francia Femenina con una victoria de 3-0 frente a La Ciotat, gracias a un doblete de Maelys y un gol de Emi. Felicitaciones a las jugadoras y al cuerpo técnico por esta actuación destacada y su compromiso inquebrantable.

Como socio del Football Club Féminin Monteux, Georges Helfer sigue apoyando el desarrollo del fútbol femenino y animando a los jóvenes talentos a superarse, tanto en el campo como en su trayectoria personal

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A new milestone for Georges Helfer!
Our company has just been awarded the Sustainable Market Label – Confirmed Level, issued by AFNOR Certification and SEMMARIS.
This recognition highlights our ongoing commitment to CSR, sustainability, and environmental responsibility.

Read more

30.09.2025 – 2.10.2025 : GEORGES HELFER AT FRUIT ATTRACTION 2025 IN MADRID

From October 8 to 10, 2025, our team had the pleasure of attending Fruit Attraction 2025, the international trade fair for fruits and vegetables held at IFEMA Madrid. Three days of discussions, discoveries, and meetings confirmed the importance of this event for the agri-food sector.

A first day full of energy

From the opening, our stand 10C00 – Hall 10 welcomed numerous visitors eager to discover our products and discuss market trends. The friendly atmosphere and enriching discussions set the tone for a successful edition.

  

Fruitful and inspiring meetings

The following two days were marked by constructive exchanges with our partners, exploring new collaboration opportunities, and presenting our innovative solutions. These moments reinforced our position as a committed player in a rapidly evolving sector.

  

A strong closing for a successful edition

The last day was an opportunity to thank everyone who visited us.

A huge thank you to our clients, partners, colleagues, and service providers for their dedication and outstanding work. These exchanges fuel our motivation and ambition for upcoming professional events.

  

🌱 Onward to new adventures!

Fruit Attraction remains a key event for our sector, and the 2025 edition once again highlighted the importance of collaboration and innovation to build the future of the industry.

We look forward to seeing you again next year in Madrid!

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A new milestone for Georges Helfer!
Our company has just been awarded the Sustainable Market Label – Confirmed Level, issued by AFNOR Certification and SEMMARIS.
This recognition highlights our ongoing commitment to CSR, sustainability, and environmental responsibility.

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26.11.2025 - GEORGES HELFER STRENGTHENS ITS PRESENCE IN MOROCCO AND LAUNCHES HELMA, ITS PREMIUM AVOCADO BRAND

Georges Helfer expands its presence in Morocco and introduces Helma, a premium avocado brand ensuring freshness, quality, and close partnerships with local growers.

Read more