Author: georgeshelfer2020

A new corporate image for Georges Helfer

With 50 years of expertise in the fruit trade with the overseas territories, Georges Helfer co. is showing its dynamism with a revamped visual identity. From now on, the brand’s look will feature this crown of illustrated fruit, that better reflects its expertise and values.
“The new logo comes just as our company is consolidating the actions carried out over the past five years, which have resulted in a 30% increase in our import volumes, sales and workforce. The company is in a new dynamic that needed to be accompanied by a new graphic identity and new directions in communications. “From now on, the company’s image will associate the fruit and the human even closer – meaning the men and women working all over the world and contributing to the growing of high quality fruits.
“We want to display beautiful products but also the hands marked by the work of the land. Fruits travel a very long journey, with many unexpected stages before they finally reach our plates. » Georges Helfer

A humble but demanding partnership

Business is going well. The growth of the last few years reflects the story of two men: Georges Helfer, founder of the brand, and Olivier Fakhri, who continues to make the company grow in line with its core values. Between them, the synergy is perfect and the handing down is now almost a family affair. “Having joined the company about ten years ago, Olivier has proven himself every day by climbing each step of the ladder one by one. Thanks to the quality of his work, he is well respected by all our staff. It was only natural that he became a shareholder. Today, as Managing Director, he has earned all the legitimacy to shape a brilliant future for himself. He has my full support and the trust of our suppliers. » Georges Helfer

The fruit of our expertise – Our knowledge of fruits

This year 2020 is full of success. It is also marked by a relocation to a more suitable space for the growing import volumes. In addition to the extension carried out a year ago on the Plan-d’Orgon (Cavaillon) site, the Georges Helfer company has succeeded in developing its industrial tool by moving from the outlying warehouse area to the center of the market. Its modern warehouses (latest-generation refrigerators, numerous ripening plants, new packaging equipment, etc.) are located right in the strategic heart of Rungis: “Thanks to our central location, we can now deliver every morning even faster wholesalers and  our retail partners. »Olivier Fakhri

Previously at I7 in the warehouse area of ​​the Rungis International Market, we have moved to Cok, a new warehouse located behind the flower pavilions.

Do not hesitate to update our new address of the MIN of RUNGIS:

In the current context of the spread of Covid-19 and following government directives, GEORGES HELFER SA has put in place measures in order to :

To continue to serve you in the best possible conditions in order to continue to make our products available. 

To preserve the health and safety of our teams but also of our interlocutors, especially our transport partners. 

We confirm that we are doing everything possible (awareness, cleaning, implementation of rules to curb any spread) to continue to provide the best quality of service possible while ensuring the health and safety of our employees. We are convinced that we will collectively succeed in emerging stronger from this unprecedentedly difficult ordeal. 

Your usual contacts remain at your disposal by e-mail and telephone. 

After completing the first 11,841-square-foot expansion of its warehouse in the south of France in Plan d’Orgon, Georges Helfer SA, importer of fresh fruits from overseas, continues to grow. Indeed, the company has recently announced the construction of the COk building, its new industrial site of 49,858 square feet at Rungis. This will allow the development of its services thanks to a modernization of its industrial tool.

Georges Helfer also plans a further expansion of the warehouse in Plan d’Orgon in the coming months.

Located in the warehouse area next to the northern ring road, on the Avenue de la Villette, this new platform will allow the company to increase its activities of importing, storing, ripening, packaging and distributing fruits from overseas to France.

The importer Georges Helfer SA has been located at number 17 in the warehouse area of Rungis for more than 30 years. In recent years, the company’s activities have experienced a significant growth, also developing its services to wholesalers and distributors.

This strong growth was accentuated by the company’s capital increase with the appointment of Olivier Fakhri as the new CEO in 2018. Many business development and investment projects were put in place (arrival of new collaborators, increase of storage, ripening and packaging capacities in the warehouse of Plan d’Orgon). A development which is reflected in the quality level of the services, but also through the innovations in terms of packaging and machinery.

As part of this development, the construction of a new refrigerated logistic warehouse of 49,858 square feet will meet the industrial challenges of the company.

Georges Helfer SA is starting a new phase of its development with this construction, carried out in collaboration with Semmaris, manager of the International Market of Rungis. This new platform will be operational for the first trimester of 2020, as part of the Rungis 2025 investment plan, an expansion project which is fully in line with the mindset of Georges Helfer SA.

Visit from Zespri representatives at Rungis on the new warehouse construction site. Left to right: Benoît Couturier (Head of sales at Zespri France), Georges Helfer (Chairman of the Board at Georges Helfer SA), Dan Mathieson (Chairman and CEO of Zespri), Linda Mills (Director of Market Performance at Zespri) and Olivier Fakhri (CEO of Georges Helfer SA).