Georges Helfer strengthens its presence in Morocco and launches Helma
Georges Helfer is proud to announce its strengthened presence in Morocco, a strategic step aimed at getting closer to its partner growers and ensuring optimal quality throughout the entire supply chain. This new establishment enables the company to consolidate its supply chains, maintain rigorous product monitoring, and meet customer expectations with greater proximity and efficiency.
Thanks to this on-the-ground presence, Georges Helfer is now launching Helma, a new premium avocado brand, directly sourced from the meticulous work of its Moroccan producers. Helma embodies the company’s commitment to combining proximity, quality, and full supply chain control in order to deliver fresh, high-quality products.
Helma avocados stand out for:
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Rigorous selection to retain only the best fruits,
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Exceptional freshness, directly from grower to consumer,
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Premium quality ensured through continuous monitoring and strict control standards.
This new brand reflects Georges Helfer’s philosophy: guaranteeing healthy, flavorful products while respecting and supporting local producers. By being directly present in Morocco, the company can not only optimize its sourcing but also strengthen partnerships and develop responsible practices across all its supply chains.
Helma represents a key milestone in Georges Helfer’s international development strategy and marks the beginning of a new chapter for the company and its teams. This initiative demonstrates the company’s commitment to delivering excellence to its customers while supporting the sustainable development of local agricultural sectors.
For more information about Helma and Georges Helfer’s presence in Morocco, please contact Karim Bensalah at +212 775-770698 or karim.bensalah@helfermaroc.com.
